Design and development of a web-based umkm promotion and information system for mattcholic

Authors

  • Lorenza Alisyah Universitas Lembah Dempo
  • Alpin Athoriq
  • M Sofwan Muzzaki
  • Ari Kurniawan
  • Tabah Prianto

Keywords:

Digital Promotion, MSME, Prototype Method, Web Technology, Website Development

Abstract

The rapid development of information technology has significantly influenced various sectors, including the growth of Micro, Small, and Medium Enterprises (MSMEs). However, many MSMEs still rely on conventional marketing methods, which limit their ability to reach a wider market. Therefore, the use of digital platforms such as websites can provide an effective solution to support product promotion and information dissemination. This study aims to design and develop a web-based platform that assists MSMEs in promoting their products digitally and improving customer access to product information. This research applies the prototype method, which allows system development through several stages, including requirement gathering, system design, prototype development, and system evaluation. The website was developed using web technologies such as HTML, CSS, and JavaScript to create an interactive and user-friendly interface. The results show that the developed website successfully provides several main features, including a homepage, product menu page, and product detail page. These features allow users to easily access product information and explore the products offered by the MSME. The implementation of the website also improves the presentation of product information in a more structured and attractive manner. In conclusion, the developed website provides an effective digital platform for product promotion and information delivery. The system is expected to help MSMEs expand their marketing reach and improve their competitiveness in the digital business environment.

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Published

2026-02-28

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Vol. 1 No. 1: February 2026

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Articles

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